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FIELD GUIDE
Practical insights, proven strategies, and real-world case studies
to help mission-driven organizations navigate marketing with clarity.
Case Studies
[CASE STUDY] Bridging Faith and Physiology: How Sonder Helped Launch Holy Health
Bridging the Gap: Science, Scripture, and Stewardship Mainstream health conversations often focus heavily on external metrics and rigid formulas that leave people feeling overwhelmed. At the same time, thousands of...
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[CASE STUDY] Reclaiming the Calling: How Sonder Helped Church.Tech Build a Strategy-First Path to Acquisition
In ministry, administrative overload is often the quiet killer of pastoral care. Hours spent drafting weekly emails, formatting announcements, and transcribing sermon notes systematically squeeze out the very reason pastors...
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[CASE STUDY] Fighting for the Underdog: Serving Bethel’s Mission with a Clear, Thoughtful, Nonprofit Marketing Strategy
A Radical Vision Every great mission begins with someone noticing the people who are quietly slipping through the cracks. For Amy Zwiep, a traditional schoolteacher in Rockford, Michigan, that realization...
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[CASE STUDY] A Church Launch Marketing Strategy That Helped Reach Fellowship Thrive in Apex, NC
How Reach Fellowship Is Reaching Apex, North Carolina with a Message That Matters A smart church launch marketing strategy can be the difference between simply starting and truly reaching people....
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Google Ad Grant for Churches: 7 Myths About $10,000/Month in Free Ads
Somewhere along the way, you’ve probably heard it: Google will give your church $10,000 a month in free advertising. And if you’re like most church leaders, your first reaction was...
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Why Strategic Nonprofits Move Faster Than Reactive Ones
Marketing for Nonprofits: Why Strategy Matters More Than Speed Most nonprofits are not struggling because they lack passion. Marketing for nonprofits often becomes reactive without organizations even realizing it. There...
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How Churches Can Use Paid Ads to Reach Their City Without Feeling Salesy
Most pastors like the idea of reaching more people in their city. Fewer pastors like the idea of running ads. And when it comes to church advertising, some congregation members,...
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The Funnel is NOT the Mission
We get it. You’ve sat through the webinars. You’ve downloaded the playbooks. You’ve heard that if you just build the right funnel—awareness → engagement → conversion → retention—your ministry will...
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7 Creative Marketing Ideas That Actually Work
Looking for fresh church marketing ideas? You’re not alone. Many church leaders struggle to reach their community effectively, often relying on outdated methods that no longer resonate. Today, we’re diving...
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5 Marketing Mistakes Churches and Nonprofits Make (and how to Easily Fix Them)
Marketing in ministry can be tricky. Often, we think it’s enough to showcase and promote the latest church event or new program and hope it sticks. But the truth is,...
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